A name…it can explain who you are, who you want to be, where you want to go and beyond. Quite often, I’m asked about the origin of my business’s name, Natty Neckware. Let me keep it real, most people have assumed my name came about because of my personality or things I like. I have gotten questions like: Are you from Cincinnati? Did you name it after you locs (dreadlocks)? To both questions it’s an overwhelming, NO! Honestly the task of naming my business wasn’t nearly that complicated or intriguing. In fact, it was pretty simple. The formula went a little something like this:
Synonyms + Alliteration + Out the box thinking = Natty Neckware
Natty Neckware has a little bit of all these…so let me give you the answers those assumptions/questions above.
How did you come up with your business name?
Natty Neckware was conceived from the notion that I wanted a dapper look but I didn’t want to use the word “dapper” to describe it. So in came the thesaurus to reveal synonyms for this often overused popular term. Lo and behold, the word “natty” was there waiting for me to give an identity to my brand. So in the end, no long drawn out story, just a love for synonyms, alliteration and being out of the box.
What does natty mean?
Natty = fit, smart and fashionable.
Why spell neckwear like neckware?
I see accessories as statement pieces and furthermore the equivalent of wearing art around your neck. Since I’m making unique neckwear I thought it befitting that my company be called Natty Neckware.
And that was the birth of my brand…
Up next on the blog: The white button up shirt
Until next time, stay Natty…